Welcome to Internet Marketing 101

In this course, I’ll be covering a mixture of some of the basics of marketing, but also giving you some of the insights I’ve l gained in terms of the mindset that you need to have to be successful online.

For some people, the biggest barrier to success seems to be a technical one: there seem to be so many different technical skills to put together, that you might sometimes feel overwhelmed by not only what you have to learn, but by how it all fits together.

I will be dealing with some of these issues, but to be honest, I’ve got a business to run, so I’ll more often than not be pointing you in the direction of some other free online resources that you can tap into.

As I’ve mentioned in the emails you’ve been getting from me, I will be asking for feedback during this series, so that hopefully you’ll get your questions answered. You can always send questions to im101questions@gmail.com anytime.

Without more ado, click on the link for the first session.

Session 1

Internet Marketing101 is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

If you’ve been involved in your own business, offline or online, you’ll know what the title is about.

Dr. Lazarus of Tev'Meck – a deep thinker if there ever was one

The phrase is forever etched into my mind when it’s mentioned by Sir Alexander Dane (played by Alan Rickman) in the film Galaxy Quest,

Jason Nesmith on the run in Galaxy Quest

when he’s trying to help the main hero of the film (Jason Nesmith) escape a nasty rock monster that’s out to get him:
Sir Alexander Dane: You’re just going to have to figure out what it wants. What is its motivation?

Jason Nesmith: It’s a rock monster.
It doesn’t have any motivation!!

Sir Alexander Dane: See, that’s your problem, Jason. You were never serious about the craft!

Perhaps the take away here is the motivation that drives us to do things.

I for one have had my fair share of excitement at the prospect of suddenly having lots of zeros in my bank account (with other numbers in front, I hasten to add!!!)…but that emotion can wear off quickly.

Especially when I find out what I have to do to get the zeros.

A case in point has been the recent hype surrounding Donald Trump’s new network marketing venture – the real possibility of gaining substantial amounts of money without too much effort, if you started before Mr Trump appeared on Oprah’s show.

I nearly signed up – but my stomach churned when I found out that the idea was to market a range of health pills, and eventually a whole host of other miscellaneous products. It’s not that I don’t believe in preventative medicine or network marketing – I do (& have nearly joined Usana on several occasions).

It’s just that in the case of the Trump Network, it’s not something that motivates me. I don’t want to promote a range of products which I don’t particularly want to use myself.

I am involved in network marketing, as well as internet marketing, and have my eye on one or two other marketing systems (hint: Google ‘GPT’!)….but I know that to really succeed, I have to be motivated.

Interestingly, Timothy Ferriss of The Four Hour Work Week has recently blogged about clearly laying out your worst case scenarios as a way of inoculating yourself againt their all too-often stifling effect of enabling you to fulfill your vision.

And there’s the key here – my motivatation is defined by my vision of what I ultimately want to achieve. It’s not enough to be motivated by money, or to be goaded by goals.

I need to have a deeper sense of where I want to go, and the practical sense to overcome the perceived obstacles that would try & prevent me from even starting.

Galaxy Quest’s rock monster just wanted to be free from the disruptive vibrations created by Jason Nesmith’s presence (honestly – it’s in the outtakes of the DVD!!).

Whilst I don’t possess Dr Lazarus’s powers, I do know that once I’ve figured out what I want, what my core motivations are, I’ll be in a much stronger position to survive the assailing rock monsters in my mind, to be set free.

PS: Yes, I’m a BIG fan of Galaxy Quest

You’re just going to have to figure out what it wants. What is its motivation? is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

• Eban Pagan attributes much of his success down to the fact that he moves the “free line” (ie the proportion of content that he gives away) deep into the territory of content that can genuinely make a massive difference to his viewers, and the above is a typical example of the invaluable advice he gives away.
• Watch the videos & you’ll understand why he entitles the mini series this way – apart from being very eye-grabbing, it’s a useful way to frame what you might be doing in your business – are you setting things up to make you a hostage of your own success, or will your business set you free?
• If you’re new to Internet Marketing, you might feel bewildered and confused by the exponentially-growing opportunities that exist, and you may not know where to start. For a limited time, I’m offering a free Internet Marketing Course that I’ll be running in the next few months. If you want to be kept up to date with its release, sign up below.

Held Hostage! Or, Set Free? is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)