Before I tell you the answer to this question, a story:

For about a week, my wireless access at home has been behaving very strangely. I normally browse the web via wireless when at home – it’s just way quicker: videos load faster, workflow is better, I don’t have to think about monthly 3G data caps…you know all the usual reasons.

Anyway, for as long as I can remember, my wireless connection has been fine. Then about a week ago, I got a new mobile phone, and could I connect to the web via my wireless route? Nope.

So I tried my old phone. Same problem.

Since then, I’ve tried everything. (Well, nearly everything ).

I fiddled with the settings on my router. I repositioned the router’s aerial. I’ll spare you the rest of the details, as it’s all way too nerdy for this post (& we’ve both got better things to do with our lives after all).

And then, tonight, I got it working.

It was a simple solution: a newly-installed wireless TV repeater I’d set up around the house was having a fight with my wireless router. And the router was losing.

So how did I figure it all out, and why didn’t I give up?

Second answer first: I didn’t give up, because I’d seen it working before (this is the second-most important lesson of this blog post).

And finally, then, how did I figure it?

Simple: I tested everything. And that’s the same most overlooked thing that it’s so easy not to bother with in marketing.

Online marketing isn’t successful so much because of great design, buzz, traffic or brand. Though, all these things are required.

The bottom line is, are you testing what you are doing?

I know, it’s not glamorous. Tell me about it.

Staring at numbers, looking at traffic going from one part of your sales funnel to another…these, and more, aren’t exactly the sexist things to be focusing on in your marketing.

But if you do focus on getting this bit right, then you can move way ahead of the competition.

Remember, as Avinash Kaushik says (read "Web Analytics, an Hour a Day"), so aptly says to the PR/advertising execs:

"Your opinion doesn’t matter. What the data says does." (my paraphrase).

So there you go.

Always Be Closing?

Yes.

But also:

Always Be Testing.

>>If you want to find out how to take your online marketing to the next level click on this link: Free Marketing Lessons now.

What’s the Most Overlooked Secret of Success in Online Marketing? is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

I've been tinkering around on the Internet for a while now, and I wanted to share with you some of the useful things that have helped me get traffic, so without further ado, visit this link: Free Traffic Report.

It's a beginner's overview guide, so only click on the image if you're not afraid to admit that you need to know more about traffic generation, and don't necessarily want to get into the fine details.

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In the beginner's guide, you will find out:

• How to easily dig out new keywords without using any keyword tools (free or commercial)
• The three main methods I use for traffic generation
• A 3-step easy formula for creating optimized articles
• The key thing you should be focusing on when you write content
• Top methods for effective link building

Now, as I say, this is a beginner's guide, and as it's a 13 page report, it will give you a concise overview of free methods you can use to generate traffic.

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My colleague and mentor will be taking this class and will teach you exactly the same secret he taught me. 

Go for it…see you in your inbox!

Free Traffic Report is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

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This seems to be the truest form of Viral marketing I have seen yet. It uses social media and blogs to get the "news" out about something rather than Tell-A-Friends etc.

But the main thing I want to share with you is that you can get 3 Kick-Butt copies of his latest newsletter and you don’t have to pay $89.00 to get it.

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Get 3 Free Copies of Mike Filsaime’s MDC Monthly is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)