Google Quality Score & Cost-per-Click De-mystified

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Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

Relevant, original content
Be easily navigable
Quick load time
Minimum pop-ups or pop-unders
Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.