SEO AntiVenom by Ben Littlefield is an excellent training program on how to help local businesses get more clients without having to use Google.

Whilst the Big G is undoubtedly important (think Google Places for one!), there are many other ways that you can help a local business to get more clients and build their reputation online, and I highly recommend that you get yourself a copy of Ben's training as he takes you through some simple but very effective strategies that you can definitely implement.

If you're a very experienced marketer, you might already doing a fair bit of what Ben proposes – but I've picked up some useful tips & tricks even though I've been focusing on offline marketing for 3 1/2 years.

Ben has promised that there's more to come as well – the most important thing is take ACTION (as always) regardless of how straightforward or something seems to be to implement.
One key phrase I hear a lot from marketing consultants is finding the low-hanging fruit – ie, find ways to help businesses do better those strategies that they are already trying to implement, but haven't yet got quite right, and SEO AntiVenom certainly falls within the category of training.
In summary: a great course for anyone wanting to gain some new clients without having to use the tired-old mantra of SEO services as the point of entry.

Offline Seo Antivenom Review is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

I finally left my 16 year old teaching career recently, to work full time on the internet. When the head teacher gave the traditional speech at the end of the school term, he said this:

"I'd heard about Dez Futak doing 'something on the internet', so I thought I'd find out for myself. Well, when I Googled his name this morning just to check, I discovered 7 pages of links with his name, so I guess what he's doing must be working!"

So how do you brand your business online?

The best way is by leveraging what the technologies behind the internet to help amplify the effect of your own content creation.

Most businesses now recognise that this is of paramount importance in the increasingly transparent world of the internet.

How do you want your business or personal presence to be perceived by others?

Increasingly, the first place people are going to find out about you is online. It's the natural thing to do.

In order to maximize the chance that they'll find information about you that you want them to know, you must be putting out content regularly, through many different channels.

I was shocked (I shouldn't have been really) to find a freelance job being advertised this morning, where the main task was to use "Astroturfing" techniques against another company in order to tarnish its reputation.

Online reputation management, social media management and content creation are now longer a luxury for a select few large corporations.

Every business must now seriously consider how it wants to be known.

Gone are the days of simple Search Engine Optimization strategies – we now also have social media optimization, reputation optimization, and so on.

So how do you go about leveraging these online technologies?

Here are a few simple ways to leverage your existing content:

• Use Ping.fm to join together your social media accounts
• You can also use Pixelpipe to perform a similar function
• Join up your Twitter, Facebook & LinkedIn accounts to cross post
• Use SocialOomph to time the release of blog posts and Tweets
• Use a video syndication service such as TubeMogul, Traffic Geyser or Content Buzz to magnify your media content in many different locations

There are, of course many other ways to amplify the effect of your dynamic content online, such as the use of WordPress plugins which automatically publish your content to RSS feeds, Web2.0 properties such as Squidoo and so on.

In fact, not a month now goes by without some new and clever traffic-getting tool popping up online, and from the ones I've seen so far, they all seem excellent.

So, the battle is on: either you are branding your business, or someone else will for you, whether you like it (perhaps because you've outsourced your social media management to them), or not.

But you can't just sit by and hope. You've got to act. And now would be as good a time as any…

How are You Branding You? (Google Will Tell You) is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

I’ve just been playing around with a very cool new search engine called Blekko.

It’s currently in Beta, but it has a lot of very cool functionality that, although you can find within Google if you try looking hard enough, it’s very easy to use.

Namely, Blekko (rhymes with Gekko??!) allows you to create your own slashtags and save them.

Also, you can delete searches as spam…something that is appearing within Google, I agree.

But one thing that Blekko gives you very easily that Google doesn’t is a very accessible and comprehensive analytics functionality, so you can look at inbound links, compate websites’ SEO, and so on.

Now again, Google does offer this via its own Analytics engine, and I agree with you if you tell me that Google’s offering is more detailed and flexible, but you can’t do market research so quickly, and much of the analytics intelligence isn’t easily available to the end user in the way that it is with Blekko.

So from my perspective as a marketer, I’m pretty much sold out on Blekko being a terrific marketing tool that I can use to help me when I’m seeking to understand marketing.

Probably the best thing I like about Blekko, and it’s something that is touted quite strongly in the demo video on the company’s website, is that being able to actively search for just certain categories is a snitch with the new search engine.

Foe example, if I want information about the Nokia N900, I can specify:

n900 /tech – for technology information

OR

n900 /shopping – if I want to buy one

(Actually, I’m only guessing about the shopping slashtag, but it’s pretty certain that it’s going to be an option!).

In case you haven’t watch the video above, do make sure you do, as it overviews much of what I’ve written here.

So is Blekko yet another example of a technological game-changer? I think so.

What say you (comment below!)

Blekko Review: Intelligent Search For The Socially Connected World is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)