The Google Switch Report outlines how to develop an integrated approach to traffic creation, effective lead generation and the creation of raving fans for you business.

Perhaps for the first time, we have mapped out before us a systematic approach to the whole methodology of internet-based traffic generation using different and disparate web technologies.

Some of these technologies (example: press releases) have been around for a long time, but how your business can effectively mesh them all together hasn't always been clear.

Well, now it is.

Jim Yaghi and David Schwind, the authors of the Google Switch, show how you can develop a joined-up approach to lead generation, with constant new torrents of traffic coming from pay per click, viral social media, forums, video and more.

These two experienced marketers not only tell you about the different technologies they use, but also how to apply them effectively, to maximize their impact.

The 136 page report is split into two distinct halves:

Part 1 gives a very honest and real account of both Jim Yaghi and David Schwind's backgrounds before they became successful online. In this section of the report you will learn things like:

-why sitting in a cafe all day long led to a real breakthrough in Jim's business
-how David went from bizop to bizop chasing the dream life, until one day he discovered the real game-changer

and much more, some of which is helter-skelter stuff.

Part 2 then dives into how David & Jim use the internet to get floods of targetted traffic, and includes top tips on the best ways to help build your reputation online using nothing but your mailing list and creativity in your writing.

In the first section, David explains how he combined Google Adwords, a press release, and his existing mailing list, to get 82 leads in a single day.

The rest of the report shows the incredible ways both David & Jim put together normally disconnected traffic generation techniques, and this is where the real power of The Google Switch Report comes into play.

Every section ends with a useful summary, and with this report alone, if you integrate their strategies into your marketing, you should begin to see a significant growth in your leads and traffic within a short space of time.

The last couple of pages of The Google Switch are a soft sell for Jim Yaghi and David Schwind's new course, entitled PPC Supremacy, where they will obviously be fleshing out the strategies they outline in The Google Switch, and reveal some of their most closely guarded secrets about effective lead generation using both paid and free traffic methods.

I highly recommend The Google Switch, even if you're an experienced online marketer, as it will undoubtedly teach you both new ways to increase the leads coming into your sales funnel and how to convert those leads into paying customers and fans.

For more information: visit my PPC Supremacy Reviewwebsite.

The Google Switch Report is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.

Key Components to your website:

These all affect your quality score

• Relevant, original content
• Be easily navigable
• Quick load time
• Minimum pop-ups or pop-unders
• Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend to use the visitor’s personal information

Google Quality Score

Adrank & Cost-per Click

Google determines your ad rank according to the Quality Score x your maximum bid; the higher the product of these two numbers, the better you ad rank and the higher up you’ll be in the paid advertising rankings.

Plus, you won’t have to pay so much to get in the number one slot. In fact, if your quality score goes up as a result of you tweaking your pages (as per the above checklist), then you could end up paying less for the number one slot compared to the person below you.

Your CPC = Your Competitor's Ad rank below you/Your QS

In other words, it really pays (literally!) to follow the Google adwords training on what makes a good quality score: When I first started Search Engine or PPC marketing, I was aware of the need to have a good quality score, but I didn’t really have enough experience or knowledge to know how to get my Quality Score higher, so I wasted lots of money.

If you’re starting out in Search Engine Marketing, Pay per click advertising, or affiliate marketing, John Reese’s new course is an ideal companion to the free stuff that Google provides – click the image below to find out more.

Google Quality Score & Cost-per-Click De-mystified is a post from: Dez Futak's Internet Marketing 101 Blog.

If you want to learn how to use the internet to automate your online marketing, consider joining Dez Futak’s Internet Marketing 101 course – it’s FREE & could save you thousands of dollars (and gain some dollars too!!)