Comment posted on Where Has All The Money Gone? by Dez
Perhaps we should put a sign in our offices which reads:
“Am I providing Value For My Customers?
Great website BTW Jeff,
Dez.
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{ 3 comments }
Excellent points! I especially identify with your comment that it’s not the fittest businesses that survive, but the ones that continue to offer value.
Even businesses that are “fit” (in the sense of having deep reserves) are seeing those reserves drying up. As a matter of fact, many of them are leading the way with cutbacks.
What’s going to happen as they cut costs on what they offer? Less value for their customers.
What’s going to happen as they cut back in areas that affect customer service? Less value for their customers.
They will likely see their reserves shrink the more they cut costs that affect customer experience. On the other hand, I know of businesses that have striven to improve customer experience during this downturn. They’re growing — even those that are in industries that have been hit hardest by consumer cutbacks in discretionary spending.
I agree with you. The key is providing value. And it’s not just a matter of throwing random things against the wall. It’s doing it with the thought in mind that you suggested: “Is what I am doing the best thing I can do?”
Excellent points! I especially identify with your comment that it\’s not the fittest businesses that survive, but the ones that continue to offer value.
Even businesses that are \"fit\" (in the sense of having deep reserves) are seeing those reserves drying up. As a matter of fact, many of them are leading the way with cutbacks.
What\’s going to happen as they cut costs on what they offer? Less value for their customers.
What\’s going to happen as they cut back in areas that affect customer service? Less value for their customers.
They will likely see their reserves shrink the more they cut costs that affect customer experience. On the other hand, I know of businesses that have striven to improve customer experience during this downturn. They\’re growing — even those that are in industries that have been hit hardest by consumer cutbacks in discretionary spending.
I agree with you. The key is providing value. And it\’s not just a matter of throwing random things against the wall. It\’s doing it with the thought in mind that you suggested: \"Is what I am doing the best thing I can do?\"
Perhaps we should put a sign in our offices which reads:
“Am I providing Value For My Customers?
Great website BTW Jeff,
Dez.
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