Dez Futak — The Marketing Blog of Dez Futak

Google Wonder Wheel

by Dez on June 18, 2009

Google Wonder Wheel (GWW) provides a slick, graphical overview of how keywords link, along with relative search volume. If you’re used to trawling through long lists, GWW provides a refreshing and powerful alternative. A teriffic tool for keyword research and analysis.
If you want to know more about how to do market research for your particular niche without having to spend huge amounts on specialized software tools, I’ll be running a free, 7-part mini-course called Internet Marketing101 – soon. Sign up below & be the first to get the inside scoop.
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Well, I’ve taken the plunge and got a copy of the developer version of the Thesis Theme for Wordpress. I must say, it’s enormously flexible, and, at last, I can customize how Wordpress looks in its design, without having to worry about spending lots of time debugging php code. Yippeee!

I should add, that Thesis is more than just a theme – it’s actually a theme framework – so it has many powerful features that, as yet, I’m only scratching the surface of. Check out the Thesis Videos here FFI.

I’ll post a video about my discoveries as I get to grips with the rich feature set.

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Google Quality Score & Cost-per-Click De-mystified

June 5, 2009

Hal Varian, Chief Economist at Google, talks about Quailty Score & Cost per click in PPC advertising.
Key Components to your website:
These all affect your quality score

Relevant, original content
Be easily navigable
Quick load time
Minimum pop-ups or pop-unders
Be transparent about the nature of your business – how your site interacts with the visitor’s computer, and how you intend [...]

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Google Wave: Collaborative Communication on Steroids

June 1, 2009

Summary

Image via CrunchBase

Google Wave is like your own customizable mashup of several different communications technologies.
Think of it as a combination of:

wiki+Facebook+IM+Twitter+Flickr+Live Blogging

It will MASSIVELY speed up the way we can network with other people, create collaborative work and share our lives
Google Wave is open source, which means its development will be super-quick and new twists [...]

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PPC Classroom – Live from Las Vegas!

May 28, 2009

CLICK HERE!

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The Yougest Candidate

May 25, 2009

This is an inspiring & no holds-barred documentary about young Americans venturing into the amazing and sometimes murky world of politics. Whilst it is sometimes over-quoted, the maxim evil prospers when good men (& women!) do nothing is very appropriate here. None of the potentials in the film are earmarked being any ‘cleaner’ than the [...]

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Automate Your Twitter Account (Part 1)

May 21, 2009

If you need more in-depth information, I highly recommend the resource you can download here.
Finally, I’m interested to know how you use Twitter – Click here for the survey; it’ll take you no more than a couple of minutes.

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